In Praise Of.... Murad Vita C Glycolic Brightening Serum
Do brands actually understand the term multitasker? Do they actually understand that to truly claim that title your products actually need to perform all their functions to a high standard? I say this because if I didn’t have my wits about me, I’d be convinced that these all -singing all-dancing products that promise to make me look 200 years younger overnight and walk my dog and clean my house were actually for real. Okay so I’m being facetious however the point is most of these products over promise and under perform. So here’s my thing, if you claim to be a hyphenate then you need to be real and you need to deliver. Not sure what I mean? Well treat this brightening and exfoliating serum as your blueprint. It does everything it says on the tin and frankly, it is utterly magical. Long story short, if you have dull, uneven skin, that also has damage from pollution and uv light, well this is how you deal with it and make it more luminous. In fact, the serum does its myriad of jobs SO effectively that if it were human, it would deserve a mammoth pay rise. Key ingredients are glycolic acid - you know, the stuff that eats away at the dead skin cells that make you look lifeless - and Vitamin C, the antioxidant that brightens, and defends the skin against environmental aggressors. But, don’t be fooled, this is not your bog standard vitamin c. This is gold-stabilised Vitamin C. Which means, yes, it is stable ( not as common as you’d think) which makes it incredibly potent and able to absorb into the skin significantly better than its less efficacious counterparts. Think of this as the fancy relative that serves up dramatically brighter skin every time you visit ( 70% of testers saw a huge difference in a week). So the next time you look up ‘high performing multitasker’ expect to see this standing next to it. If you don’t know, now you know. murad.co.uk